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Make Meaning And A Mantra


It’s me again, Mimi, the social media manager from good old Germany. 🙂 I’m happy to write another blog for this company. And this time I have good news: People started to interact with us on Twitter. I’m really glad about this development and I am very optimistic that we’ll have even more interactions in the future.

I have continued reading the book “The Art Of The Start” by Guy Kawasaki and I’m surprised about how wonderful it is. I mean, it’s so inspiring and motivating. I must admit, that I still didn’t get far. I’m still in the first chapter, but it’s only because it made me think a lot. I thought about my future, thought about WHAT it is that I want to create, that I want to offer to the world and that I want to make my money with.

I don’t know if you have already been told, but it’s my dream to sell the books I’ve written and living from it sooner or later. There are other things, that I want to do, too. Professional blogging and social media management, for example. But primarily, I consider myself a writer. I have written several novels, novellas and short stories and I’m currently working on new projects and editing the old ones to make them ready for publishing.

In the beginning of the first chapter, Guy Kawasaki lists five things, entrepreneurs-to-be should consider:

  1. Make Meaning
  2. Make Mantra
  3. Get Going
  4. Define Your Business Model
  5. Weave A Mat (Milestones, Assumptions, And Tasks)

In this blog I’d like to elaborate on the first and second point.

The first point is to “Make Meaning”.  The author asks a simple question. It’s very simple, yes, but it took me HOURS to find an answer. The question is:

“If your organization never existed, the world would be worse off because … ?”

Guy Kawasaki writes:

“Meaning is not about money, power, or prestige. It’s not even about creating a fun place to work. Among the meanings of “meaning” are to

  • Make the world a better place.
  • Increase the quality of life.
  • Right a terrible wrong.
  • Prevent the end of something good.

Goals such as these are a tremendous advantage as you travel down the difficult path ahead. If you answer this question in the negative, you may still be successful, but it will be harder to become so because making meaning is the most powerful motivator there is.”

(Source: “The Art Of The Start” by Guy Kawasaki, page 5)

I thought really long about this question. What meaning has my work for the world? Why would my stories make it a better place? I must confess, I still didn’t find a satisfying answer. So far, I think that the world would be worse off because it makes people forget their complicated lives for a moment. How does that sound?

For advanc3Design we found the following answer: If our organization never existed, the world would be worse off because nobody would design the piece of their dreams.

Then the second point was “Make Mantra”. Kawasaki suggests to think of a mantra, a kind of short sentence or phrase that summarizes the mission of the organization. As an example, he mentioned “Fun family entertainment” for Disney. Before you ask – no, a mantra is not a tag line. A tag line is there to hook the customer, to make him interested in a product and buy it. The mantra is there to motivate the employees. That’s the big difference.

I found a mantra for my writing: “Dream and create“. With only three words it’s very short and catchy. It cuts right the chase of the matter. What I want to say with this mantra is, that my best story ideas come from my dreams. Dreaming has become part of my job. And after I dreamt of a great detail, a character or a setting, I create something new from it and turn it into a story.

For advanc3Design we found the mantra: “One design at a time“. It implies our dedication and personal service to each customer and their design idea. I find this mantra very beautiful. It’s easy to remember and perfectly describes our business idea.

That’s all for this time. If you don’t follow us yet, feel free to take a look at our pages on Twitter and Facebook.

Quote Of The Week

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” – Pele

One thought on “Make Meaning And A Mantra

  1. […] my last blog I talked about the book “The Art Of The Start” by Guy Kawasaki. I told you about the […]

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